When most of us think of skin damage, the first thing that comes to mind is UV light. In recent years, however, science has found another major culprit: the high-energy visible (HEV) light emitted by the screen, or blue light. Common sunscreen ingredients that block UV rays do nothing to protect against HEV. Fortunately, there is an ingredient that is perfect for the job.
What is winter cherry?
Winter Cherry (Withania Somnifera) is an herbal extract that helps defend skin from the effects of digital pollution and visible light emitted from screens. Although this is a revolutionary new use in modern skin care, the ingredient itself is quite ancient, in fact, over 4,000 years old.
Known as Ashwagandha, this potent botanical has been highly prized in Ayurvedic and indigenous medicine for centuries due to its wide variety of health benefits. The roots, leaves, and berries contain numerous bioactive compounds that have been shown to promote healthy functioning and increase physical resistance to stress throughout the body.
Skin care benefits
Winter cherry extract is relatively unique in that it is naturally protective against HEV. Since the average Panamanian owns 4 digital devices, this is a great benefit; Studies suggest that concentrated blue light exposure can cause deep cellular damage resulting in premature signs of aging such as hyperpigmentation, wrinkles, sagging, and uneven skin.
Applied topically in skincare formulas like our HA Boost Serum and Ultra Hydrating Sunscreen SPF 40 , Winter Cherry helps combat this damage with an exceptional blend of antioxidant, anti-inflammatory, adaptogenic, and rejuvenating properties.
A new era of photoprotection
Products that offer blue light protection are rare. However, awareness of this hidden cause of photodamage is growing as the science of skin care continues to evolve, and that's crucial. In today's technology-oriented world, our skin is more exposed than ever. It's time for ingredients like Winter Cherry to take us a powerful step into the future of antiaging.